Amazon’s brand-new Fire TV Stick 4K has hit $25 in early Black Friday — its lowest price yet, and the price its own deal-watchers had pencilled in as the Black Friday target. The all-new 2026 Fire TV Stick 4K is $24.99 on Amazon, down from $60 — a saving of 58% — according to 9to5Toys, which published the deal at 10:31 UTC on Monday, November 9. The model debuted in late September 2026 with a 50% launch discount, and 9to5Toys says $25 was its Black Friday target price — reached more than two weeks before Black Friday itself, on November 27. Two cheaper sticks are also discounted. The Fire TV Stick 4K Select is $22, down from $50, and the Fire TV Stick HD is $20, down from $40, according to the same 9to5Toys report.
A staggered season
Amazon’s approach this year is to run early deals for weeks before the main event, rather than holding everything back for one weekend. Its Prime Big Deal Days ran on October 6 and 7, and its Holiday Shop has carried early deals ever since — most recently the Ego garden tools reported on Sunday. Amazon has not yet announced its Black Friday week dates, although it confirms Black Friday is November 27 and Cyber Monday is November 30. Other retailers are on a clearer timetable. Best Buy’s Week 2 early Black Friday deals went live today, Monday, November 9, after its doorbusters ended on Sunday night. Walmart’s early Black Friday deals start on Thursday, November 12, with its main sale from November 23 to 29. Target’s early Black Friday deals ran from November 5 to 7 and have now ended, although its Deal of the Day runs daily through December 24.
What to check before buying
Shoppers should check the model before buying: the $25 price is for the all-new 2026 Fire TV Stick 4K, not the older 4K stick, and the saving is only a bargain if the price was not raised first. Free shipping applies with Prime or on orders over $35, according to 9to5Toys. With Black Friday itself still 18 days away, the best advice is to shortlist now and compare the same device across retailers before committing — and to check the price history, because a discount is only a bargain if the price was not raised first.
Related: Apple Deals: Watch Ultra 4 $700, M5 MacBook Air $1,099
