Amazon has finally set its Black Friday dates, announcing that its Black Friday Week will run from Thursday, November 19 through Cyber Monday, November 30, with up to 67 percent off select Amazon devices. The announcement, made on November 9 and 10, fills the last big gap in the holiday calendar, after Amazon had kept shoppers waiting longer than its rivals.
The event starts at 12:01 a.m. PT on Thursday, November 19, with Black Friday itself on Friday, November 27 and Cyber Monday on Monday, November 30, according to Amazon’s announcement and deal trackers monitoring the event. Hundreds of thousands of deals are promised across 35 categories, from tech and toys to home goods and beauty.
The Biggest Discounts Coming
Amazon has released discount ranges rather than a full item-by-item price list, but the headline savings are clear. Shoppers can expect up to 67 percent off select Amazon devices, up to 50 percent off coffee and espresso machines and travel accessories, up to 45 percent off electric toothbrushes and speakers, and up to 40 percent off blenders, cookware, toys, skincare, outerwear and camping gear, according to Amazon Canada’s announcement.
Brands named in the sale include Nespresso, Bose, JBL, LEGO, Mattel, Spin Master, Columbia, Merrell, Laneige, KitchenAid, Dyson, Ninja and Cuisinart. Prime members will get access to exclusive deals and free shipping on eligible orders, and Amazon says it will run two deal drops on Black Friday itself, the first time it has done so, according to deal tracker Skimwire.
Early Deals Start First
The main event does not start until November 19, but the discounts begin sooner. Deals on Amazon’s own devices, including Echo, Fire TV Stick, Kindle, Ring and Blink, start on November 16, and more early deals roll out on November 13, covering clothing, shoes, sports equipment and watches, according to Which? and Skimwire. Early holiday deals are already live in Amazon’s Holiday Shop.
Amazon’s Fire TV Stick has already dropped to $21.99 in early deals, and Walmart’s early Black Friday event runs through Sunday, November 15. With the dates now confirmed, the advice from seasoned deal watchers is the same as ever: use Amazon’s price-history tool to check whether a deal is genuinely cheaper than the everyday price, make a short list, and buy the item you actually need when the price is right.
