Ulta’s early Black Friday sale is live now through November 21, offering up to 50% off across makeup, skincare, hair care, fragrance and body care, with new deals rolling out every week, according to deal trackers. Brands in the mix include Clinique, Tarte, Benefit, NuFACE, Solawave and Tree Hut. Highlights include 25% off Clinique through October 31, 30% off the Tarte Shape Tape concealer collection through October 31, up to 30% off K-beauty from more than 30 brands through October 31, and up to 30% off skin tools from NuFACE and Solawave through October 31. Kopari Beauty Paradiso products are 50% off through October 31, and select Tree Hut products are $9.99.
Buy-one deals and two-day drops.
Ulta is running buy one, get one 50% off on OPI nail products and L.A. Girl through October 31, plus buy one, get one 50% off the entire Wet Brush brand through November 21. Some deals are online only, including 40% off Sigma Beauty and up to 45% off gift sets through November 21. The retailer is also dropping two-day online deals on October 30 and 31, according to the deal roundup. Free shipping kicks in at $35 for most shoppers, or $25 for Diamond members.
Prices move fast.
Deal trackers cautioned that prices change frequently, sometimes several times a day, under the dynamic pricing models most retailers now use, so deals should be checked before checkout. The Ulta sale sits alongside early Black Friday events at Best Buy, Costco and Amazon, making this week one of the busiest deal periods before Thanksgiving. For gift shoppers, the sale’s timing matters: many of the deepest discounts end October 31, while the broader sale runs to November 21, so beauty gifts bought early in the window carry the biggest savings. Gift shoppers should treat the October 31 deadlines as the real cut-off for the deepest discounts. Many of the headline offers — 25% off Clinique, 30% off Tarte Shape Tape, up to 30% off K-beauty and skin tools, and 50% off Kopari — all end on October 31, even though the broader sale continues to November 21. Checking prices before checkout matters more than usual during sale season, since dynamic pricing can move an item several times a day. For anyone buying beauty gifts, pairing a sale item with a buy-one-get-one offer, where available, is the simplest way to stretch the budget further without sacrificing the brands on the list.
Related reading: This Week’s Holiday Deal Launches: Lowe’s, Best Buy and Walmart and Hottest Holiday Toys 2026: What Kids Want This Christmas.
