Shraddha Kapoor’s upcoming film Eetha has reportedly secured one of the biggest theatrical distribution deals for a female-led Hindi film, with PVR INOX Pictures said to have acquired its all-India distribution rights for Rs 90 crore on an advance basis. Sacnilk reported on 2 November that the agreement, cited to Pinkvilla, comes just a month before the film’s theatrical release on 4 December 2026. Khabar of Nepal carried the same exclusive on 1 November, also crediting Pinkvilla for the Rs 90 crore advance-basis figure. Why the trade is watching Eetha. Directed by Laxman Utekar and backed by Maddock Films, Eetha is a musical drama inspired by the life of legendary Lavani and Tamasha performer Vithabai Bhau Mang Narayangaonkar. Shraddha Kapoor plays the central role, Eetha Bai. Utekar has clarified that the film is not a direct biopic, but draws on incidents documented in a book about Vithabai’s life. That distinction matters: it gives the film room to dramatise, while still honouring a real cultural figure from Maharashtra’s folk tradition. A trailer built for the big screen. The film’s trailer, released on 30 October, has already been positioned as a theatrical event in its own right. According to earlier trade reports, the trailer — censored at 2 minutes 58 seconds with a UA 16+ certificate — is set to be attached to Ramayana in theatres on 5 November before arriving online. That strategy, pairing a rooted musical drama with the year’s biggest release, tells its own story about the confidence behind the film. The reported Rs 90 crore deal, if confirmed, would reinforce it. The cast around Shraddha. Eetha also features Randeep Hooda, Mohammed Zeeshan Ayyub, Siddharth Jadhav, Anant Joshi and Nana Patekar, with music by Ajay-Atul. It marks Shraddha Kapoor’s first collaboration with Utekar, following his blockbuster Chhaava. For now, the deal remains a report rather than an official announcement. But in trade terms, even as a report, it places Eetha among the notable pre-release deals for female-led Hindi films — and sets a high bar for its December opening.
