Red Velvet performing at the Incheon Hallyu K-pop Concert in October 2015

Netflix Launches KPop Demon Hunters Hub for Fans

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Red Velvet performing at the Incheon Hallyu K-pop Concert in October 2015
Red Velvet performing at the Incheon Hallyu K-pop Concert in October 2015. Photo: 147 Company, CC BY 4.0, via Wikimedia Commons.

Netflix has launched a dedicated collection hub for KPop Demon Hunters, pulling the animated film and its expanding library of extras into a single branded destination. Titled “For the Fans!”, the hub went live on November 5, according to What’s On Netflix and Animation Magazine.

The hub collects the movie, its sing-along version and bonus content, alongside choreography videos featuring new HUNTR/X animation and popular dance creators, and custom stop-motion animation videos showcasing HUNTR/X in a fresh style. Netflix labels the hub a “Featured Collection”, with the blurb: “Feed your fan love with this golden hub for all things KPop Demon Hunters.”

A huge week for the franchise

The hub caps a busy stretch for the film. Netflix added four new seasons of extras in the same week, totalling 22 episodes and roughly 78 minutes of new material, a sharp increase from the March bonus collection that ran just under 10 minutes, according to What’s On Netflix. The film also joined the Criterion Collection on November 3, with a Blu-ray and 4K release.

The numbers support the bet. The film has spent 69 weeks in Netflix’s global Top 10, amassing 1,154.7 million viewing hours and 692.5 million completed views, according to the title tracker. It is Netflix’s most popular film of all time, and it won Best Animated Feature at the Academy Awards, Critics’ Choice Awards and Golden Globes, as well as ten Annie Awards.

What comes next

The hub is an organisation exercise, not new content, according to ScreenStat, but it shows how far the franchise has grown. The KPop Demon Hunters universe has expanded to the point that companion titles are easy to miss, and the hub pulls them together in one place.

Immersive experiences open at Netflix House Dallas on November 12 and Netflix House Philadelphia on November 20, according to the same report. A sequel has been confirmed, with directors Maggie Kang and Chris Appelhans returning, but there is no release date, and 2030 or 2031 is thought more realistic than 2029. For now, the hub gives fans a single place to find everything the franchise has produced.

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