Amazon has now confirmed the dates for its main Black Friday event — and the record $25 Fire TV Stick 4K deal from Monday is still live today, Tuesday, November 10, as the early sale rolls on.
Amazon’s official early Black Friday sale is now live, with its main Black Friday event running for over a week from November 19 through November 30, before its Cyber Monday sale begins, according to 9to5Toys, which published its report at 10:47 UTC on November 10. The same report lists discounts of up to 65 percent off Amazon Devices, and confirms the headline prices from Monday are unchanged: the new Amazon Fire TV Stick 4K is $25, down from $60; the Fire TV Stick 4K Select is $22, down from $50; the Fire TV Stick HD is $20, down from $40; the Fire TV Stick 4K Plus is $40, down from $70; and the Fire TV Cube is $110, down from $200.
A second source, CableTV.com, updated on November 9, independently lists the Fire TV Stick 4K at $24.99, down from $59.99, and calls it the lowest price in months. Android Police, publishing on November 9 and updated on November 10, agrees: the newest Stick 4K is $25, a 58 percent discount, and the lowest price it has tracked. The model debuted only about a month ago, in late September, with a 50 percent launch discount — and 9to5Toys says $25 was the price its deal-watchers had pencilled in as the Black Friday target, reached more than two weeks before Black Friday itself, on November 27.
Related: Amazon Fire TV Stick 4K Hits Record $25
More than streaming sticks
The early sale is wider than Amazon’s own hardware. One round-up published on November 10 lists early Amazon Black Friday deals starting under $10, with some deals Prime-exclusive, and notes that Black Friday falls on November 27, 2026, with Cyber Monday on November 30. Another price-checked tracker, updated on November 9, lists 30 live Amazon deals, each at least 20 percent below its 90-day average, including the Fire HD 10 tablet at $72.99 and the Fire TV Stick 4K Plus at $39.99 — a reminder that prices can differ by a dollar or two between trackers depending on when they were checked.
That is the warning to carry into the main event. Amazon tends to serve up deals on its in-house tech well ahead of the sale, and often at the actual Black Friday price, according to 9to5Toys — so today’s $25 may be the price, not a teaser for a lower one. But prices can change by the hour, and the trackers all say the same thing: check the final price on Amazon before buying, and check the model, because the $25 price is for the all-new 2026 Fire TV Stick 4K, not the older 4K stick.
What changes now
The confirmation of November 19 to 30 as Black Friday Week gives shoppers a timetable. The early deals are live now; the main event starts in nine days. For anyone who missed Monday’s record, the stick is still $25 today — but with the main event now dated, the smart move is to shortlist now, compare the same device across retailers, and watch whether the price holds, falls further, or sells out before November 19.
