Ayushmann Khurrana and Rajkummar Rao turned a Diwali dance into a viral moment — and a marketing masterstroke. The duo’s breezy bromance reel, shot at Ayushmann’s star-packed Mumbai bash, doubles as an organic promo for Yeh Prem Mol Liya, hitting cinemas on November 27, 2026.
In the viral reel, Ayushmann and Rajkummar are seen dancing together to the title track of Ayushmann’s forthcoming film. Sharing the video on Instagram on November 4, Ayushmann wrote: “Prem waali Diwali sab ke saath #YehPremMolLiya in theatres on 27th Nov 2026.” Actors Aparshakti Khurana and Abhishek Banerjee also joined the festivities, adding to the celebratory energy.
A friendship since Bareilly Ki Barfi
Ayushmann and Rajkummar share a professional bond dating back to the 2017 romantic comedy-drama Bareilly Ki Barfi, which also starred Kriti Sanon. Their easy chemistry in the reel reminded fans why the pairing remains beloved, and the clip quickly captured audience attention online.
The footage was filmed at the Diwali party hosted by Ayushmann and his wife, filmmaker Tahira Kashyap, at their Mumbai residence. The gathering drew several prominent names from the Hindi film industry, including Karan Johar, Sara Ali Khan, Bhumi Pednekar, Arjun Kapoor, Twinkle Khanna, Shilpa Shetty and designer Manish Malhotra.
Promo disguised as a party
The reel works on two levels: a genuine glimpse of Bollywood friendship, and a perfectly timed plug for a film three weeks from release. In an era when audiences scroll past obvious advertising, a dance between two friends at a Diwali bash may be the most effective trailer of all.
For Ayushmann, whose film arrives on November 27, the viral moment is a gift. For fans, it is a reminder of a friendship that has survived nearly a decade in a famously fickle industry.
