Black Friday travel deals are already live — weeks before Black Friday itself — with airlines, hotels and cruise lines cutting prices and warning that deeper flash sales may still come on the day.
Black Friday is Friday, November 27, Cyber Monday is Monday, November 30, and Travel Tuesday is Tuesday, December 1. Brands launched preview sales from late October, and many are running them now.
Jet2 is offering up to 20% off flights and £100 off holidays, launched on October 29, with bookings open until December 2 and travel until October 2028. easyJet holidays is offering up to £400 off with the code BLKFRIDAY, launched on October 29 and ending at 11 p.m. on December 1: £50 off holidays of £500 or more, £100 off £800 or more, £200 off £2,000 or more, and £400 off £4,000 or more, for travel before October 31, 2028.
Cruises lead the discounts
Cruise lines are offering some of the deepest cuts. Norwegian Cruise Line is offering 50% off open itineraries, in a sale running from November 5 with bookings until November 11. Virgin Voyages is offering 80% off the second guest’s base fare, in a preview sale from November 3 to 19, for travel until October 2028.
Silversea is offering up to 45% off more than 850 voyages, until December 7, and Regent Seven Seas is offering up to 40% off plus a $500 shipboard credit, from November 1 to 16. Trip.com is offering up to 50% off selected flights and hotels, with a major flash sale on November 10 and 11 — and in Britain, London to Shanghai or Beijing from £399 on November 11, with flights from £29 planned for November 27.
Hotels and packages
Hotels are in on the act too. Booking.com’s Late Escape Deals offer 15% or more off stays until January 7, 2027, and are live now; its full Black Friday campaign, which offered up to 40% off in 2025, is expected from November 19 to December 2. Expedia and Hotels.com are offering member prices of 30% or more off selected stays.
Marriott is offering 20% to 35% off in Hawaii, plus daily resort credits, with bookings until December 15 and travel until October 2027. United Vacations is offering a 5% to 6% hotel discount, capped at $175 to $300, for bookings by November 19. For travellers, the advice is the same as for any Black Friday sale: check what is included, compare the same trip across sites, and remember that the deepest flash sales may still come on Black Friday itself.
