A clip of Harry Styles’ “Coming Up Roses”, used as an “original sound”, is one of the fastest-growing sounds on TikTok this week — carried by reveal and carousel formats, and by a growth rate that has more than doubled its video count in six days.
The figures come from SocialPilot’s window of 27 October to 5 November 2026, via Virlo’s November roundup, updated 5 November. In that window, the “Coming Up Roses” original sound stood at 407,900 videos, up from 174,200 six days earlier — a rise of more than 233,000 videos in under a week. Virlo names it one of the week’s two fastest growers, alongside Tate McRae’s “Housewife”, which was covered in yesterday’s roundup.
One source, one window
The count rests on a single underlying source — SocialPilot, via Virlo — and this draft is flagged as such. What the figure shows, even with that caveat, is momentum: a sound that more than doubled in six days is not peaking, it is climbing, and the reveal and carousel formats it carries are the same ones driving the week’s other big sounds.
Virlo also cites Harrison’s “Purple Rain” guitar clip at 434,600 videos in the same window — a companion fact from the same single source, useful for context and carrying the same caveat.
The reveal sound
“Coming Up Roses” works the way the week’s reveal sounds work: a song with enough drama to carry an entrance, a transformation, or a finished thing shown for the first time. The title fits the season — roses, coming up, a new thing arriving — and the growth rate fits the moment. At 407,900 videos and rising fast, it is the sound to watch while it is still growing, before the formats set and the peak arrives.
The six-day window is the detail that matters. From 174,200 to 407,900 videos in under a week is not steady growth; it is a surge, and surges on TikTok usually mean the formats are still being invented. The reveal and carousel formats carrying the sound are the same ones driving the week’s other big sounds — and while they are still open, the sound belongs to whoever uses it next.
