Jay-Z has reportedly selected himself to headline the 2027 Super Bowl halftime show, according to Puck News, in a move that would put the rapper — who has produced the spectacle since 2019 — at the centre of the stage he has long controlled.
Dave Brooks of Puck reported on Tuesday that Jay-Z, who produces the annual show through his company Roc Nation, has chosen himself for Super Bowl LXI, scheduled for February 14, 2027, at SoFi Stadium in Inglewood, California. Per the report, Justin Bieber and Miley Cyrus were also considered for the coveted slot.
The NFL first hired Jay-Z in 2019 to produce the Super Bowl halftime show, with a renewal in 2024. The arrangement reportedly pays $5 million per year, and since taking the role he has selected performers including Rihanna, Kendrick Lamar and Bad Bunny.
Why now
At 56, Jay-Z may be thinking about legacy. His busy 2026 has included sold-out shows in New York and Paris celebrating the 30th anniversary of Reasonable Doubt and the 25th anniversary of The Blueprint, plus an eight-part retrospective documentary about his career. This summer, the 25-time Grammy winner grossed more than $42 million over three sold-out shows at Yankee Stadium.
Brooks notes that Jay-Z could make the announcement this weekend, when he plays a pair of shows at SoFi Stadium — the very site of the next Super Bowl. There would presumably be some sort of big splash in conjunction with ESPN/ABC, which is televising the game.
Not yet official
For now, the performance remains a report, not an official NFL announcement. When contacted by the Daily Mail on Tuesday morning, Roc Nation declined to comment on the record. The NFL also declined to comment and reiterated that it only shares official confirmation when the announcement is made.
If confirmed, the performance would mark Jay-Z’s first time headlining the Super Bowl halftime show, despite his longstanding influence over its lineup. The NFL does not pay halftime performers, but the exposure can drive huge streaming gains — Bad Bunny’s 2026 performance generated a 175% increase in streams in the US on the Monday after the game, according to Morning Brew.
