LEGO is already on sale for Black Friday, with 388 sets at least 10% off across the big retailers — five more than yesterday — and discounts of up to 63% off, according to prices checked today. The price tracker BricksValue, which checks LEGO.com, Amazon, Walmart, Target, Best Buy and Barnes & Noble every day, says 388 LEGO sets are at least 10% off, with the deepest cut at 63% off. Twenty-three of them are at the lowest price recorded since September 2026. The US page was last updated at 1:18 p.m. UTC on Saturday, November 8 — the Canada page was updated this morning, but no new US price drop was recorded today. Today, the lowest price for the sets on sale is at Amazon for 350 of them, with LEGO.com cheapest for 14 and Walmart for 12. In Canada, 313 sets are on sale, with discounts of up to 50% off.
Retiring sets are the ones to watch
The tracker also flags retiring sets on sale — sets LEGO has marked as retiring by December 31, which may be gone before the next sale. Those are the ones to buy first, because once they sell out they are unlikely to come back. Verified examples include Bluey’s Family House at $60, down from $70, on Amazon; Star Wars Grogu at $80, down from $100, at Walmart; and the Super Mario Game Boy at $54, down from $60, on Amazon, according to ApartmentTherapy. On LEGO.com, the Fortune Firecracker is $53.99, down from $89.99, the Icons Flower Arrangement is $65.99, down from $109.99, and the Williams Racing FW14B is $55.99, down from $79.99, according to Trendsicle.
A gift that holds its value
Black Friday itself is Friday, November 27, and Cyber Monday is Monday, November 30. LEGO.com’s own event runs from Friday, November 27, to Monday, November 30, with an Insiders Weekend on November 21 and 22 — but the retailer discounts are already live, and the tracker checks every store daily, so the prices shown are the Black Friday prices as they go live. LEGO has become one of the most reliable Christmas gifts, and the sets hold their value well — retiring sets in particular can sell for more than their original price on the second-hand market once they are gone. That is why the retiring sets on sale now are worth a look before the Black Friday weekend, when the most popular sets can sell out. For shoppers buying for children, the advice is to check the age range on the box — a set that looks right can be aimed at a different age group — and to compare the price per piece, which the tracker shows for each set. A set at 63% off is a bargain; a set at 10% off may be cheaper elsewhere, or cheaper again on Black Friday itself.
