The holiday shopping rush for 2026 is officially under way, with major retailers already rolling out pre-Black Friday deals weeks before Black Friday itself, which falls on Friday, November 27, 2026.
Following major October sales from Amazon and Walmart, retailers including BJ’s Wholesale Club, Target, Costco, Macy’s and Kohl’s have already rolled out or officially confirmed their early Black Friday and holiday savings calendars.
Deals Already Available This Week
Amazon’s pre-Black Friday deals now offer savings of up to 40% on great gifts, according to BlackFriday.com’s running tracker, while Adidas is offering early Black Friday deals of up to 40% off.
Banana Republic is offering 40% off as a preview of its Black Friday sale, Aeropostale’s Fall Sale features thousands of items with prices starting at just $10, and Ashley Furniture’s fall savings start at just $699.
Macy’s is kicking off its holiday gifting season with early drops beginning October 24 across apparel, cold-weather clothing and home essentials, with Black Friday Week specials to follow in mid-November and discounts of up to 50% to 60% on winter coats, bed and bath bundles, luggage and designer fragrance gift sets.
Key Dates to Remember
Thanksgiving Day falls on Thursday, November 26, 2026, Black Friday on Friday, November 27, and Cyber Monday on Monday, November 30, 2026.
Shoppers do not need to wait until Thanksgiving weekend to secure the lowest prices of the season on electronics, toys, smart-home tech, appliances and winter essentials, but the deepest discounts are still expected to cluster around Cyber Week.
The practical advice is to start with a list, check the retailers that already have sales live, and compare any early deal against the price history of the same item before buying.
Early deals reward planners, but they also reward patience, and the best bargains of the season may still be a month away.
Before buying any early deal, it pays to check the return policy and the price promise. Some retailers will refund the difference if an item drops further before the holidays, while others will not, and return windows can be shorter on clearance goods. Keeping receipts and packaging until gifts are given avoids awkward problems later, and checking whether a deal price beats the usual selling price, rather than an inflated original price, is the best guard against false bargains.
