Singles’ Day reaches its peak tomorrow, Wednesday, November 11 — and today is the last day of the pre-sale, the final chance to lock in prices before the deepest discounts go live at midnight.
AliExpress’s 11.11 sale runs from November 1 to November 18, 2026, with the pre-sale window running November 1 to 10 and the peak day on November 11, according to two AliExpress sale guides updated on November 9 and 10. The guides agree that the biggest price drops land on November 11 itself, when flash deals rotate every few hours and platform-wide coupons stack with store coupons. After the peak, an extended sale runs November 12 to 18, but with fewer flash deals and thinner stock on the most popular items.
The pattern is the same across the region. In Singapore, Skyscanner’s first Singles Day sale offers airline discounts of up to 15 percent, but flight deals must be ticketed by 11 p.m. on November 11, according to a report citing The Straits Times. Booking.com is running its first 11.11 Super Sale at the same time, with at least 30 percent off participating stays booked between November 9 and 16. In Malaysia, retailer DirectD is running a 24-hour online-only 11.11 Mega Madness Sale starting at midnight on November 11, with what it describes as extremely limited stock on a first-come, first-served basis.
Related: Singles’ Day Warm-Up Ends Tomorrow as Main Sale Nears
What to do today, not tomorrow
The guides are blunt about preparation. The pre-sale is when shoppers collect platform vouchers, clip store coupons and pay deposits that lock in prices on high-value items. Tomorrow’s flash deals reward shoppers who already have items in their baskets, because the best inventory moves fast — one guide warns that popular items can sell out by midday on November 11. The advice is to check the price history before buying, because some sellers raise prices in October and then mark them down to the original price on November 11, creating the illusion of a deal where none exists.
That warning matters more this year because the festival has grown beyond China. Singles’ Day began as a student celebration in China and became the world’s largest online shopping event by transaction volume, and this year’s festival is running for up to five weeks on some platforms, with early drops and personalised promotions. AliExpress is offering platform-wide coupons, store coupons and select coupons that the guides say can produce genuine savings of 20 to 40 percent on sale day — but only if the starting price is honest.
The travel twist
This year’s surprise is travel. Skyscanner’s sale covers Jin Air, Jeju Air and Cathay Pacific, with further offers from Vietnam Airlines, Sun PhuQuoc Airways and Jetstar Airways, and the discounts belong to the airlines rather than to Skyscanner — the blue On Sale tag is a signpost, while the fare, the rules and any sale cap belong to the carrier. Booking.com’s stays must be booked by November 16, with check-in from November 9, 2026 and checkout by December 31, 2027. For shoppers, the message is simple: today is for preparation, tomorrow is for buying, and the clock on the best deals runs out at 11 p.m. tomorrow night in Singapore — or midnight in China, when the peak day ends.
