Walmart’s first Black Friday event starts in two days — and Target’s early sale has already ended, leaving its daily Deal of the Day as the only live offer until Black Friday week itself.
Walmart’s Early Black Friday Deals run from November 12 to 15, with its Black Friday Deals from November 23 to 29 and Cyber Monday Deals from November 30 to December 2, according to Walmart’s announcement on October 26, 2026, as reported by two trackers checked on November 10. The early event goes live online at 12:01 a.m. Eastern on November 12, and in stores at 6 a.m. local time. Walmart+ members get 24 hours of early access to selected hot Deal drops. The main event’s online shopping starts on November 23 at 12:01 a.m. Eastern, with in-store shopping from 6 a.m. local time on Black Friday itself, November 27, and the remaining main-event items opening to all customers on November 24.
Target’s position is different. Its Early Black Friday deals ran from November 5 to 7 and have now ended, according to a gaming-deals tracker updated at 00:43 UTC on November 10 and a Black Friday ads guide checked on November 10. Target’s Deal of the Day runs every day from November 1 to December 24, with a one-day preview of upcoming offers, plus new limited-time offers every weekend after its early sale, according to Target’s holiday release of October 21, 2026. Its Holiday Price Match Guarantee runs from November 1 to December 24, covering Target’s own prices. Target’s stores are closed on Thanksgiving, November 26, and open on Black Friday, November 27, at 6 a.m. local time, according to its holiday FAQ updated on November 5.
What is actually live today
The honest answer is: less than the headlines suggest. A tech-deals tracker checked on November 10 lists what is live now — Best Buy’s Early Black Friday Deals and Doorbusters, Costco’s holiday savings through November 15, and the PlayStation Store game sale from November 4 to 30 — and what is coming next: Walmart on November 12 to 15, Amazon’s Black Friday Week on November 19 to 30, Best Buy’s 10-day Black Friday Doorbusters on November 19 to 28, and the Microsoft Store sale on November 19 to 28. Walmart has published no tech prices yet for its November 12 event, according to the same tracker, and Target has given no online Black Friday dates yet.
That is the gap shoppers need to understand. A sale announcement is not proof that every featured product is discounted now, and no complete ad scan has been reproduced by the trackers — a point one deal hub makes explicitly in its November 9 status check, which separates upcoming events from live shopping opportunities. Target’s two product examples from its November 5 to 7 event are retained in that hub as dated history, not current prices.
The countdown
The dates that matter now are November 12, when Walmart’s early event opens; November 19, when Amazon, Best Buy and the Microsoft Store all start their main Black Friday events; November 23, when Walmart’s main event opens online; and November 27, Black Friday itself, when Target opens at 6 a.m. and Walmart’s in-store sale begins. Until November 12, the live offers are Best Buy, Costco, the PlayStation Store, Target’s Deal of the Day — and the Amazon and LEGO early deals reported elsewhere in today’s batch. Shoppers waiting for Walmart should set an alarm for 12:01 a.m. Eastern on Thursday, and Walmart+ members should check whether their early access covers the item they want, because the hot Deal drops are the ones that sell out first.
