Best Buy has fired the starting gun on the 2026 holiday shopping season, with its first round of Black Friday doorbuster deals going live today, October 30. The so-called DoorBOOsters sale runs for 72 hours through Sunday, November 1, and kicks off a month-long series of deal events from the electronics retailer.
The headline offers include an LG 65-inch G6 OLED television for $1,999.99 with a free $100 e-gift card, delivery and installation, and an Insignia 50-inch 4K television for $149.99 after savings, according to deal trackers reporting the launch. A Maytag laundry pair is listed at $989.98 after savings.
Apple deals lead the tech offers
Apple gear features heavily in the first wave. AirPods Pro 3 are down to $199 from $249, a four-pack of the second-generation AirTag is $69.99 after savings — matching the lowest price tracked to date — and the 13-inch M5 MacBook Air starts at $1,099, a $200 cut, according to reports on the sale.
Google hardware is also discounted, with up to $350 off Pixel 11 series phones and $100 off the Pixel Watch 5. Lenovo laptops feature too, including a Chromebook down to $189 after a $230 saving and a Windows laptop at $429.99 after $300 off.
A longer season than ever
Best Buy’s holiday calendar, confirmed in the company’s own announcement, continues with early Black Friday deals and doorbusters from November 6, with new offers dropping every Friday, followed by a 10-day Black Friday run from November 19.
The retailer’s holiday price-match guarantee covers products sold by Best Buy if the price drops during the season, and most purchases made from October 30 through December 31 can be returned through January 15, 2027. Shoppers hunting the biggest discounts should still compare, analysts said, since doorbuster stock is limited and the deepest cuts tend to sell out first.
Shoppers should also note the extended return window: most purchases made from October 30 through December 31 can be returned through January 15, 2027, according to Best Buy’s holiday announcement. That makes the DoorBOOsters weekend a lower-risk time to buy big-ticket items such as televisions and laptops, since a better deal later in the season can still be price-matched. Comparing the doorbuster price with rival retailers before checkout remains worthwhile, analysts said, because competing stores often match headline offers within days.
