Nordstrom’s Early Black Friday Sale ends on Wednesday, November 11, closing a short early event that offered up to 25% off select fashion, including coats, sweaters and boots, plus 15% off select fragrance from brands such as Parfums de Marly, Amouage and Yves Saint Laurent. The sale was first spotted between November 3 and 6, and no separate main Black Friday or Cyber Monday dates had been announced by the retailer as of last week.
The event is one of the shorter early sales of the season. SavingArena, which tracks retailer announcements against their own sites, noted that Nordstrom’s promotion terms page had not listed the sale as of November 6, and that its start time and whether it covers Nordstrom Rack were not published. Nordstrom Rack runs its own separate Black Friday deals, advertised at up to 75% off, including the UGG Classic Slipper at $89.90 instead of $130, plus an extra 25% off clearance in its Clear the Rack event.
Last chance for the early prices
With the sale ending tonight, shoppers have hours left on the fashion discounts, and the fragrance offer is the most specific of the bunch, naming three luxury brands. Anyone who misses the deadline will have to wait for Nordstrom’s main Black Friday announcement, which had still not been dated when the sale was last checked.
A season of early starts
Nordstrom’s short sale is part of a wider pattern this year: retailers are starting earlier and running more events rather than betting everything on a single Friday. Walmart starts its first wave tomorrow, Amazon’s main event begins November 19, and Target’s early Black Friday deals have already ended, leaving its Deal of the Day running through Christmas Eve. The risk for shoppers is fatigue — and for retailers, that the best deals get lost in the noise.
Beauty and home retailers are running their own early events in parallel. Ulta Beauty’s early Black Friday offers run to November 21, with savings of up to 50% off top brands, according to SavingArena, and new offers arrive each week. Nordstrom Rack’s separate deals, at up to 75% off, will continue while supplies last, with no published end date. The split between Nordstrom and its off-price sibling is worth noting: the main store’s sale is short and fashion-led, while the Rack’s is longer, deeper and clearance-heavy, so bargain hunters may find more at the Rack even after the main sale ends tonight.
