Best Buy’s 48-hour Singles Day sale reaches its final day on Wednesday, November 11, closing a two-day burst of limited-time deals that ran on November 10 and 11. The sale was flagged in the retailer’s Canadian Black Friday calendar, which lists the Singles Day event alongside early Black Friday prices already live at Best Buy, IKEA, Newegg, Samsung, Home Depot and Canadian Tire.
The timing is deliberate. Best Buy’s main Black Friday sale starts on November 19 at noon Eastern, followed by Cyber Monday on November 30, according to the Canadian deal tracker Canooq. That leaves an eight-day gap between the end of the Singles Day event and the start of the main sale, a window in which the retailer is expected to drip-feed early deals rather than go quiet.
What the Singles Day sale offered
Yesterday’s ReportRig post noted the 48-hour sale as it opened, with deals rolling across televisions, laptops and appliances. Singles Day itself, November 11, began as a Chinese shopping festival and has been adopted by Western retailers as a second early-sales hook before Black Friday. Best Buy has not published a single headline discount for the event, instead rotating limited-time offers through the 48 hours.
The week ahead for deal hunters
Walmart’s Early Black Friday Deals start tomorrow, November 12, and Amazon’s main event begins November 19, so the next ten days bring a near-daily drumbeat of new sales. Shoppers chasing a specific television or laptop should compare the Singles Day price against the November 19 event before buying, and check whether the retailer will match a later lower price.
The Canadian calendar shows how crowded the week is. Canadian Tire’s early Black Friday flyer offers up to 50% off selected products, with Week 1 running until November 11, and Samsung Canada has up to $2,500 off Micro RGB televisions and up to $1,300 off The Frame until November 19, according to Canooq. IKEA’s Black Friday sale runs November 2 to 22, with 20% off for Family members on drawers, mirrors, lighting and assembly. With so many sales overlapping, the smartest move is to make a short list of the items you actually need, note the price today, and only buy when the price beats it.
